Planning and implementation of promotional offer, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets
Act as the subject matter expert on the assigned countries’ B2B & B2C campaign process and tools
Ensuring the implementation of the end-to-end campaign processes and procedures that support all B2B & B2C campaigns / activities
Collaborate with key internal stakeholders (for assigned countries such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub.
Manage, coordinate and communicate with external stakeholders (media agency / suppliers/ publishers/ partners) on deployment of all B2B & B2C campaigns for assigned countries
Analyze web traffic data and ROI of all digital marketing activities/campaigns and provide the summary reports to the Management
Initiate effective marketing planning and measurement tools/processes as well as deliver standardized reports based on clearly set KPIs and metrics for all B2B & B2C campaigns.
Qualifications
With minimum 4 years of job related experience
Strong experience required in Marketing as well as Digital
Previous experience in Digital marketing is essential
Experience in corporate business acquisition, partnership and loyalty marketing
Overall Marketing fundamentals including Brand awareness technique
You must have the legal rights to live and work in Nigeria