Head of Marketing at Good Neighbours Microfinance Bank

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
90443
Job Views
73

Job Description



Responsibilities



  • Provide strategic and marketing plans to enable the attainment of Good Neighbours Revenue and profitability goals.

  • Hire, train, manage and motivate a team of efficient Sales Executive to help drive and achieve the business objectives.

  • Drive the growth of Good Neighbours products through exceptional management of existing partnership relationships and signing up new customers.

  • Ensure consistent growth of the Bank’s risk assets and liabilities in line withdefined targets.

  • Creating and developing new innovative ways to communicate Good Neighbours service to existing and prospective customers.

  • Ensure that long-term customer relationship is maintained so as to achieve the goals of the company.

  • Conduct direct marketing of the Company’s products and services to help maximize revenue.

  • Lead the team to consistently exceed customer’s service expectation and provide prompt response to customer enquiries on products or existing account queries.

  • Maintain and develop new customers account, and liaise with operations team to onboard the Customers.

  • Define, measure, monitor and report on Sales teamKPI and metrics on a weekly and monthly basis and suggest improvements on an ongoing basis.

  • Keeps management informed by submitting activity and reports, such as daily call reports, weekly work plans, monthly and annual territory analysis.

  • Monitor competition by gathering current marketplace information on pricing, products, new products etc.

  • To study the market conditions, competitions, identify gaps within the market and the substitutes coming into the market.

  • To organize activities relating to sales and marketing promotions that will help increase awareness and generate new business.

  • Contributing to the annual sales and business development plan.


Qualification and Experience



  • HND/BSC in Marketing/Finance/Communication from a reputable University.

  • Minimum of 5 years banking experience with at least 2 years in a senior management role in a Microfinance Bank.

  • A postgraduate degree is an added advantage.

  • Marketing, Team Management, Sales & Business Dev. Experience in Financial Services.


Knowledge:



  • Knowledge of marketing, sourcing new clients for quality risk assets, and mobilization of deposits.

  • Comprehensive knowledge of Microfinance banking products, marketing and business development.

  • Sound knowledge of Micro-finance services, procedures, laws and regulations.

  • Knowledge of Anti-Money Laundering (AML) and Counter-Terrorism Financing (CTF) acts.

  • Strong stakeholder management and teamwork.

  • Experience in developing business and sales strategies.

  • Knowledge of relationship building and customer management.


Skills:



  • Exceptional Partnership relationship management skills.

  • Sound business development acumen.

  • Ability to achieve set targets in line with organizational goals and objectives.

  • A good team player and collaborator across multiple business functions to achieve results.

  • Ability to develop long–term profitable relationships with clients.

  • Ability to maintain and mine existing business relationships for increased wallet share and profitability.

  • Excellent writing and presentation skills.

  • Professionalism, Integrity and committment to the company's Vision and Value.

  • Goal-oriented, sound interpersonal and negotiation skills.

  • Leadership, Supervision and Coaching skills.

  • Highly detail-oriented and analytical skills.

  • Excellent working knowledge of MS Office suite.


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