• Application Deadline:
• Position: Head of Marketing Communications


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 7 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

• The role entails developing and delivering a strategic marketing and communications plan that aligns with the company's Overall business Objectives.


• The ideal candidate will have experience in brand positioning advertising, public relations, digital marketing, event management, and content creation.

Duties of the position

• Define communication/image needs for Accion MfB based on consumer insights to develop the Accion Mfg brand further — especially on the dimension of strategically positioning the bank, building a future for customers and stakeholders.


• Keep the updated Brand Equity & reputation strategy (image and positioning strategy).


• Ensure brand consistency across the entire Accion MfB by coordination of all efforts across channels to minimize duplication and maximize funds.


• Develop strategy and drive implementation targeted at keeping Accion MfB's vision, mission & values in mind & advise internal & external stakeholders on issues relating to the brand & how to use various brand elements.


• Manage, develop, and implement marketing activities to maximize sales Of Accion MFB products and enhance Accion MfB's brand in the public eye and provide marketing support through adverts, media, POS, partnership relationship.


• Analyze brand position ing and consumer insights

Qualification

• Bachelor's degree in Marketing, Communications, or related field.


• Minimum of 7 years of experience out of which 4years should be in leadership capacity in a Marketing Communications, Brand Management and Public Relations is essential.


• Proven track record in developing and executing successful marketing campaigns and initiatives.


• Excellent project management skills, with the ability to manage multiple projects simultaneously.


• Strong analytical skills with the ability to interpret data, draw insights, and make recommendations.