• Application Deadline:
• Position: Retail Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 8 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Description

• Developing and implementing comprehensive retail marketing strategies aligned with overall business objectives.


• Collaborating with cross-functional teams including sales, product management, and creative services to create compelling retail marketing campaigns and promotions.


• Conducting market research and analysis to identify consumer trends, competitive landscape, and retail opportunities.


• Managing relationships with retail partners, including negotiations, co-op advertising programs, and joint promotional activities.


• Overseeing the creation and production of retail marketing materials, including POS displays, signage, and promotional materials.


• Monitoring and analyzing the performance of retail marketing initiatives, leveraging data and analytics to optimize campaign effectiveness.


• Drive retail channel growth through innovative marketing tactics, including digital marketing, social media, and influencer partnerships.


• Stay abreast of industry trends, emerging technologies, and best practices in retail marketing to continually improve strategies and tactics.


• Managing retail marketing budgets, ensuring efficient allocation of resources to maximize ROI.


• Providing regular reporting and insights to senior management on retail marketing performance, highlighting successes, challenges, and opportunities for improvement.

Requirements

• BSC/HND in Marketing, Business Administration, or related field


• MBA qualification preferred.


• Minimum of 8 years of retail marketing experience, preferably in the consumer electronics industry.


• Proven track record of developing and executing successful retail marketing campaigns and promotions.


• Excellent communication, negotiation, and relationship-building skills.


• Analytical mindset with the ability to interpret data and metrics to drive informed decision-making.


• Proficiency in Microsoft Office Suite; experience with marketing analytics tools preferred.