The role of a Product Development Manager is crucial in ensuring that pharmaceutical products are developed, launched, and managed effectively, with a focus on delivering safe, effective, and profitable solutions to the market.
Job Responsibilities
Conduct and continuously monitor the pharmaceutical market, understand customer needs, emerging market trends, and competitive landscape.
Contributing to annual brand plan for company’s products
Create and manage a product development roadmap, ensuring product milestones are met.
Plan and execute the product launch, including developing marketing strategies
Managing and updating product knowledge of the field force.
Develop promotional materials as approved and execute production
Organizing regular Local Clinical Meeting as per annual calendar
Analysis
Market data gathering
Expenditure monitoring and control with respect to budgets planned for the year for promotional activities on a quarterly basis.
Market research for ensuring successful new products launches
Benchmarking Company products vs Key Competitors’
Competitor activity; feedback to be sent to Sales & Marketing Director every month
Sales analysis- territory, brands and feedback to be presented to salesforce and Sales & Marketing Director on a monthly basis
Remuneration Package: Competitive industry standard pay, depending on experience and skills