• Application Deadline:
• Position: Senior Digital Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 - 7 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• Are you ready to take up the digital reigns and help lead a well-respected business built on referral client relationships and excellent customer service? This is an opportunity to craft a role and fully integrate yourself into the business without layers of management.


• The Senior Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our brands products/services. This role requires a combination of creativity, strategic thinking, and analytical skills to enhance our brand presence and achieve our business goals.

Responsibilities

SEO and SEM:

• Develop and manage SEO and SEM strategies to improve organic search rankings and drive paid search traffic.


• Conduct keyword research and optimize website content to improve search engine visibility.

Analytics and Reporting: 

• Utilize web analytics tools to measure and report on the performance of digital marketing campaigns.


• Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.

Social Media Management:

• Develop and implement social media strategies to enhance brand presence and engage with the target audience.


• Monitor social media trends and competitor activity to identify opportunities for improvement.

Budget Management:

•  Manage the digital marketing budget, ensuring optimal allocation of resources to achieve marketing objectives.


•  Track and report on spending, ensuring campaigns are delivered within budget.

Digital Marketing Strategy:

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.


• Monitor and evaluate emerging digital marketing trends and technologies to ensure [Company Name] remains at the forefront of the industry.

Campaign Management:

• Plan and execute multi-channel digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.


• Manage the end-to-end process of campaign creation, from ideation to execution and post-campaign analysis.

Content Creation and Management:

• Oversee the creation of engaging and relevant content for various digital platforms.


• Collaborate with the content team to ensure consistent brand messaging across all digital channels.

Team Leadership:

• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performing work environment.


• Conduct performance reviews and provide ongoing feedback and development opportunities for team members.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is preferred.


• Minimum of 5-7 years of experience in digital marketing, with a proven track record of managing successful campaigns.


• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

Experience:

You must have proven experience in:

• Proven experience in digital marketing, ideally within the automotive industry


• Strong knowledge of digital marketing techniques, including SEO, social media marketing, email marketing, content marketing and online advertising


• Proficiency in using digital marketing tools, such as Google Analytics, Google AdWords, social media management platforms and email marketing software


• Excellent analytical, communication and project management skills


• Ability to work both independently and as part of a team


• Knowledge of website design and development best practices is a desirable


• Experience in introducing a suitable CRM system