• Application Deadline:
• Position: Digital Communication Supervisor


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Role Purpose

• The job role is to increase brand awareness, promote company products or services and to drive brand love.


• To initiate effective digital media campaigns online, and to translate business goals into successful media campaigns.


• To develop, implement, track and optimize digital marketing campaigns across all digital channels.


• Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion. 

Responsibilities

Digital Communication:

• Plan and implement digital (social media & website) communication strategies / campaigns – liaising with appropriate stakeholder groups, defining specific messages to be communicated, audiences to be addressed, selecting the most suitable method of communication etc.


• Manage the coverage of Ikeja Electric events – roadshows, projects, corporate visits, exhibitions on social media platforms and ensure all notable activities, events and communications are covered on Company Website.


• Ensure that digital communications awareness is strong across the network with staff signed up on all our social media platforms


• To provide advice across the group on digital communications issues and practice.


• Responsible for managing digital communications channels, including writing/editing releases on website newsroom, social media posts and blogs, rejoinders and commentaries online.


• Develop content strategy and manage creation process for the CEO’s brand across social media platforms


• Improve social media footprint and significantly improve footfall to website


• Establish the budgets required for digital communication activities, and manage the expenditure


• Manage influencer engagement and budget required for influencer marketing activities


• Design digital media campaigns aligned with business goals


• Develop digital media reports, market research, and competition analysis to make informed decisions for digital media campaigns.


• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts etc)


• Manage end-to-end digital projects


• Establish web presence to boost brand awareness


• Stay up-to-date with digital media developments and industry trends.

Social Media:

• Manage a social profile for the Company on all platforms- Facebook, LinkedIn, Twitter, Instagram and YouTube.


• Write editorial content, create and upload videos onto web pages


• Grow the social media followership across different channels and increase community engagement


• Enhance social media outlets and opportunities to maintain communication and build fan base.


• Monitor the main activities of competitors on social media.


• Design a social media strategy that’s in line with the brand identity, the company’s audience, and goals.


• Plan and implement social media strategy and campaigns.

Minimum Requirements

• Bachelor's Degree in Marketing, Communications and or related field


• 3 - 5 years experience in a similar role in a reputable agency or organisation


• Knowledge and good understanding of Brand Management and Digital Media


• Broad knowledge and experience in Digital Marketing will be an added advantage.

Knowledge Requirements:

• Basic knowledge of principles and methods for showcasing, promoting, and selling products or services online.


• Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns.


• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social listening applications.


• Experience managing successful social media campaigns, and a solid understanding of social marketing. Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data.


• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.


• Strong people skills, excellent oral and written communication skills.


• Experience delivering digital campaigns for mainstream products and services.

Technical Competencies:

• Excellent written and verbal communication skills


• Presentation skills


• Creativity/Innovation


• Ability to use spreadsheets to analyse data and spot trends.


• Decision-making skills


• Spotting trends.

Behavioral Competencies:

• Communication and Interpersonal Relations


• Problem Solving and Decision Making


• Managing Resources


• Business Focus


• Strategic thinking.