• Application Deadline: Sun, 14 Jul 2024 00:00:00 GMT
• Position: Assistant Trade Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities:

• Develop marketing strategies aligned with the brand strategy


• Act as the key liaison between product development and buyers


• Maintain customer relationships for future purchases


• Cultivate programs that ensure products sell in-store 


• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget


• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities


• Leading and implementing channel-specific marketing strategies and plans for assigned retailers


• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams


• Leading activation programs with partners to improve brand visibility


• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.

Qualifications:

• Possess a university degree, in BSc/BA in Marketing, Communications or a similar field/ Business Administration 


• Possess 2 - 4 years’ experience gained across sales/consumer/customer marketing


• A track record in Sales preferably in more than one area. Particularly critical is previous experience of the Field Sales and other customer facing roles.


• Excellent understanding of subscriptions marketing including retention, acquisition


• Creative thinker and proactive problem solver


• Proven experience as a Subscriptions Marketing role or similar role such as CRM 


• Ideally a good understanding of Google Analytics


• Excellent communication skills


• Strong attention to detail  


• Analytical mind and strong quantitative skills