Marketing Strategist at Mopheth Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
91174
Job Views
142

Job Description



Job Functions/Responsibilities



  • Develop and execute comprehensive marketing strategies to drive growth and enhance brand awareness for all Mopheth Group subsidiaries.

  • Conduct thorough market research to identify target audiences, emerging trends, and the competitive landscape.

  • Collaborate with product development teams to ensure marketing strategies align with product launches and enhancements.

  • Oversee the creation of high-quality marketing materials, including websites, brochures, and promotional content.

  • Analyze and report on the effectiveness of marketing campaigns, utilizing data to inform and refine future strategies.

  • Utilize customer feedback and data insights to optimize marketing efforts and improve customer engagement.

  • Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.

  • Build and maintain strong relationships with key stakeholders, including healthcare professionals, partners, and customers.

  • Strategize on meeting customers' healthcare medicine needs and enhancing e-commerce customer acquisition efforts.

  • Develop targeted marketing campaigns to promote HexiaHealth's telemedicine services and other Mopheth Group offerings.

  • Implement innovative strategies to grow user bases and increase engagement through targeted marketing initiatives.


Requirements/Qualifications



  • Bachelor’s degree in Marketing, Business, or a related field.

  • Proven experience in a senior marketing role, preferably within the healthcare industry.

  • Strong understanding of digital marketing, e-commerce, and customer acquisition strategies.

  • Excellent analytical skills with the ability to leverage data for decision-making.

  • Demonstrated leadership capabilities with experience managing and mentoring a marketing team.

  • Exceptional communication and interpersonal skills.

  • Creative thinker with the ability to develop and execute innovative marketing campaigns.


Why Join Mopheth Group?



  • Contribute to a mission-driven organization focused on improving healthcare access and outcomes.

  • Be part of a supportive and innovative team that values creativity and collaboration.

  • Opportunities for continuous learning and career advancement within a growing company.

  • Opportunity to work with a diverse and innovative team.

  • Make a significant impact on healthcare accessibility and quality in Africa.

  • Competitive salary and benefits package.

  • Professional development and growth opportunities.


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