• Application Deadline: Mon, 27 Jun 2022 00:00:00 GMT
• Position: Product Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Purpose / Scope of the Role

• Develop existing products through effective marketing strategies to increase market share


• Develop new products & initiatives in line with overall company goals

Duties and Responsibilities

• Knowledge and history of deployment of Omni-channel engagement for the promotion of OTC portfolio


• Develop and implement advertising and promotional programs for assigned products in line with established budget


• Build awareness and understanding of products to customers


• Monitor business conditions, identify market opportunities, and ascertain trend in the industry and trade through market research and competitive activities


• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed


• Monitor monthly the actual sales performance of assigned products with the aid of sales statistics and report variance with budget expectation. Recommend sales promotion strategies to rectify any adverse performance


• Represent the company by visiting customers to solicit feedback on company products


• Develop product pricing and positioning strategies


• Drive profitability of the assigned products by ensuring that appropriate pricing and profit margins are always maintained.


• Utilize market Insight from the CRM and other market intelligence data in driving growth and profitability of the assigned products


• Write promotional cycle brief for the field staff and train them on product knowledge. Regularly update their knowledge with new information as appropriate


• Liaise with outsourced Clinical Research in utilizing the results of marketing clinical trials for the effective defence and promotion of the products


• Assist in the preparation and implementation of pre-marketing and launch plans for new product introductions


• Carry out periodic visit to customers to solicit feedback on the company products range


• Organize relevant mailings to Doctors, Pharmacists and Nurses as deemed necessary from time to time


• Keep track of the prescription pattern of assigned products (according to indications) in users’ departments at strategic centers e.g. Teaching hospitals etc, and ensure growth in respective indication area


• Recommend relationship marketing measure (s) deemed appropriate


• Undertake required survey and market research into new and existing products as directed


• Ensure optimum inventory of assigned products at all times by regular liaison with warehouse and logistics officer to prevent product expiry


• Regular field visits for competitive update and monitoring of promotional programs


• Regular monitor of development in government circles and follow up on policy formulators to ensure a favourable business environment for the assigned products

Qualifications Education & Experience

• University Graduate, B.Pharm


• Good knowledge of Pharmaceutical products (5 yrs+)


• Excellent Communication skills and perfect command of English language


• In depth knowledge of Nigeria pharma industry


• Microsoft proficient with experience in working with Power Point presentations


• Familiar with Sanisphere software with sound analytical and problem-solving skills