Job Description
Job Overview
- The Area Sales Manager (ASM) for the Spirits and Wine category is responsible for managing sales activities within a designated geographical area.
- The ASM will develop and implement sales strategies to achieve business goals, build and maintain customer relationships, and drive sales growth.
- This role involves overseeing a team of sales representatives and ensuring that sales targets are met or exceeded.
Key Responsibilities
- Develop and execute sales strategies and plans to achieve business objectives within the assigned area.
- Conduct market research to identify trends, opportunities, and competitive activities.
- Build and maintain strong relationships with key customers, including retailers, distributors, and end consumers.
- Conduct regular meetings with customers to understand their needs, provide product information, and resolve any issues.
Qualifications and Skills
- Education: Bachelor’s Degree in Business, Marketing, or a related field.
- Experience: Minimum of 3-5 years of experience in sales, preferably in the spirits and wine industry, with at least 2 years in a managerial role.
- Ability to analyze data and make informed decisions.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).