• Application Deadline:
• Position: Head of Sales, Marketing, and Business Development


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Overview

• The Head of Sales, Marketing, and Business Development is a pivotal leadership position responsible for driving the company's revenue growth and market expansion across diverse sectors including telecommunications, oil & gas, hospitality, education, and public/private sectors with a goal to develop and implement effective sales strategies, explore new market opportunities, and enhance customer satisfaction and loyalty.

Responsibilities

• Develop and implement comprehensive sales, marketing, and business development strategies aligned with the company's overall objectives.


• Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth and innovation.


• Collaborate with cross-functional teams to ensure cohesive and aligned strategic initiatives.


• Identify and open new market channels that align with company strengths and market demands.


• Strengthen relationships with existing clients while seeking new business opportunities.


• Oversee the expansion into untapped markets, ensuring the company's services meet diverse customer needs.


• Drive the achievement of sales targets and key performance indicators (KPIs) across various regions.


• Manage major change projects within the sales function to improve efficiency and effectiveness.


• Ensure that sales operations are cost-effective, adhering to the operational budget and expenses.


• Foster strong relationships with trade partners to maximize the return on trade investments.


• Provide strategic input into the development of the field sales/route-to-market strategy.


• Actively participate in the Commercial Plan process and support the implementation of channel, category, and customer plans.


• Lead and mentor the sales, marketing, and business development teams, fostering a culture of high performance and continuous improvement.


• Identify and develop future business leaders within the team.


• Encourage teamwork and collaboration across different functions to achieve common goals.


• Monitor and analyze sales performance data, providing regular reports to the executive team.


• Use data-driven insights to adjust strategies and improve performance.


• Ensure all sales activities are documented accurately and timely in CRM systems.

Education/Knowledge, Skills, Attributes, Experience & Other Requirements

• Bachelor's Degree in Business Administration, Marketing, IT, or a related field.


• MBA or equivalent advanced degree preferred.


• Minimum of 10 years of experience in sales, marketing, and business development roles, with at least 5 years in a leadership position.


• Experience in telecommunications, oil & gas, hospitality, education, and IT sectors is highly desirable.


• Strong strategic planning and analytical skills.


• Excellent leadership and team management abilities.


• Proficiency in market analysis and competitive analysis.


• Outstanding communication, negotiation, and relationship-building skills.


• Ability to manage budgets and financial performance.


• Knowledge of CRM systems and sales performance metrics.

Key Performance Indicators:

• Sales Growth: Achievement of sales targets and revenue growth objectives.


• Market Penetration: Successful entry into new markets and expansion of existing market share.


• Customer Satisfaction: High levels of customer satisfaction and retention rates.


• Budget Management: Effective management of the Marketing operations budget and expenses.


• Team Performance: Development and performance of the sales, marketing, and business development teams.


• Trade Investment ROI: Return on investment on IT solutions and initiatives.


• Project Implementation: Successful management and completion of major change projects within the sales and function.


• Innovation: Generate ideas to recruit and retain high value clients