• Application Deadline: Tue, 9 Jul 2024 00:00:00 GMT
• Position: Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Abuja


• Job Field Sales / Marketing / Retail / Business Development 
  

Position Overview

• The ideal candidates for this position should have experience in Market Development and Leadership.


• The candidate will be pivotal in driving investment generation, fostering client relationships, closing on deals and implementing strategic marketing initiatives.


• This individual will develop and execute business location/relocation strategies, manage marketing campaigns, and collaborate with internal and external marketing companies to drive investment and business location/relocation to a Greenfield New City, with growth sectors in Manufacturing, Logistics, Healthcare, Entertainment, Education, Innovation and Technology Hub, Commercial, Lifestyle Residential and Aviation. A licensed Free Trade Zone.

Key Responsibilities

• Develop a comprehensive clear plan for lead pipelines for local manufacturing/investment companies and FDIs to locate/relocate in the new city.


• Develop leads database from the identified pipelines according to industries and businesses.


• Develop and implement integrated marketing campaigns to generate leads, manage the leads, retain the leads, close on the leads and maximize referral businesses from the closed leads.


• Manage generated leads with technology backing, custom-built Customer


• Relations Management (CRM) software such as ZOHO and Close.


• Undertake investor outreach, roadshows and target data developments.


• Champion digital channels to generate leads, opportunities and registrations to align with Key Performance Indicators (KPIs).


• Utilize various marketing channels, including digital platforms, print media, and networking events, to promote the new city and its offerings.


• Drive website footfalls via Search Engine Optimization (SEO) and Search


• Engine Marketing (SEM) operations.


• Create a market research and development process to capture data, performance and evaluation.


• Follow up on leads generated by internal marketing consultants in Nigeria and FDI consultants spread across India, China, Indonesia etc.

Qualifications

• Bachelor's Degree in Marketing / Business Administration or a related field (Master's degree will be an added advantage with strong technology bias, proficiency in Excel and data science/management)


• Minimum of 5 years of experience in market development and leadership