• Application Deadline: Thu, 30 Jun 2022 00:00:00 GMT
• Position: Digital and Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Develop and execute ideas for creative digital marketing campaigns that align with our marketing strategy.


• Generate creative ideas and manage digital marketing content across all our digital platforms that incorporates brand standards to help boost business performance.


• Create, publish and share engaging content (original text, photos, videos, etc) for use on social media.


• Translate brand elements into plans for digital marketing strategies.


• Analyse market trends and identify new opportunities for digital marketing.


• Create and plan monthly social media calendar - for review and approval of management.


• Set up and optimize company pages within each digital platform to increase the visibility of social content.


• Ensure that all communications are consistent with our brand identity across all digital channels.


• Measure, track and analyse the performance of all digital marketing campaigns and assess against business goals (KPIs) to ensure profitability.


• Ensure the business is up to date with the latest social media best practices and technologies


• Liase with graphics designers and photographers to develop engaging and creative content in line with the company’s brand strategy.


• Implement advertising/promotional campaigns and profitable positioning strategies.


• Manage SEO/SEM and marketing database.


• Handling and monitoring of all website and whatsapp orders.


• Respond to customer enquiries, complaints and feedback across all digital platforms in a timely manner.


• Implementation of digital marketing strategies to drive traffic to the company's associated online media assets pages and generate conversions.

Qualifications

• BA/B.Sc qualification in Marketing, Communications or relevant field (desirable).


• 2+ years' experience in a similar role.


• Excellent verbal and written communication skills.


• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate.


• Avid story teller with excellent verbal and written communication skills.


• Demonstrable experience in social media marketing.


• Photo and video editing experience.


• Vibrant and outgoing personality.


• Technological savvy with understanding of how technology can be deployed to boost marketing activity.


• A keen interest in food and/or desserts is highly desirable.