Job Description
Job Overview:
- Working directly with the CEO and Marketing Manager, you are an experienced Media Buyer.
- You will create and optimize ads on various platforms ads, analyze ads data, create reports and provide recommendations to improve returns on ad spend.
- There will also be a portion of this role where you will assist with other marketing tasks and be in direct communication with clients.
- You will be successful in this role if you are highly organized, detail oriented and result oriented.
- You bring your experience of working on fast paced and dynamic teams together with our company values to help our team run profitable ads campaigns.
Key Responsibilities:
- Develop all aspects of digital campaigns including: ad account setup, audience research, creatives, copy, bidding and scheduling.
- Execute paid campaigns across platforms including Google, Facebook, Instagram, TikTok etc.
- Stay up to date with trends and follow best practices in performance marketing.
- Creatively test various parameters of ads campaigns and paid platforms.
- Coordinate budget allocation across platforms and campaigns.
- Monitor ads and identify poor performance in campaigns.
- Respond and communicate directly to clients if needed.
- Frequently analyze data and create reports
Required Skills and Qualifications:
- Minimum of 3 years of experience as media buyer or similar role with experience in digital media.
- Proven experience in performance marketing with a proven track record of success.
- Show agile thinking, make data driven decisions and with an eye for details.
- You are organized, a fast action taker and display flexibility in thinking.
- Proficient in Excel, Facebook Ads Manager, Google Ads etc
- Solution oriented with ability to show and take initiative.
- Innovative, accustomed to working under tight deadlines.
Preferred Qualification:
- Google Analytics, META certification and/or Google Ads certification is a plus.