• Application Deadline: Tue, 30 Jul 2024 00:00:00 GMT
• Position: Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 10 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Position Overview

• We are seeking experienced Marketing Manager with a demonstrated history of working in the food & beverages industry.


• Skilled in Business Planning, Art Direction, Marketing, and Product Development.


• Strong operations professional with a Master of Business Administration (M.B.A.) focused in Marketing.

Responsibilities

• Develop and implement a cohesive marketing plan to increase brand awareness and achieve sales goals.


• Plan and execute campaigns for product launches, seasonal promotions, and company events.


• To be accountable for business performance and growth of the brands in the category


• Manage all creative, BTL and media agencies to drive the strategies in attaining set business objectives.


• To developing a strategic direction for brands that is realistic, executable and sustainable.


• Extracting consumer and trade insights through market visits, focus groups and interviews


• Involved in planning and implementation of brand activities, alongside developing campaign ideas and creative directions.


• Measure and report the performance of marketing campaigns, assess against goals (ROI and KPIs), and optimize strategies accordingly.


• Collaborate with internal teams to create landing pages and optimize the user experience.


• Utilize market research and analysis to direct marketing strategy and planning.


• Oversee and manage the marketing budget effectively.

Requirements

• B.Sc., HND, or MBA in Marketing, Communications, Business Management, or a related field is preferred.


• 10+ years relevant work experience.


• Proven experience as a Marketing Manager or similar role with a track record of developing and executing successful marketing campaigns


• Strong analytical skills and data-driven thinking


• up-to-date with the latest trends and best practices in online marketing and measurement.


• Demonstrated experience in marketing data analytics and tools Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, and WebTrends)


• Experience in setting up and optimizing Google AdWords campaigns


• Strong leadership and project management skills


• degree in Marketing, communications, or a related field.

Preferred Qualifications:

• Experience in B2B marketing, Open Market-marketing, media marketing and branding experience


• Proficiency with marketing automation software (e.g., HubSpot, Marketo)


• Excellent written and verbal communication skills.

Benefits

• Competitive salary


• Comprehensive health benefits


• Retirement savings plan


• Friendly work environment.