The primary responsibility of a BDM is to create and identify opportunities through calls/meetings with new and existing clients, drive sales growth by projecting realistic sales target forecasts, and build a healthy pipeline that is result-driven.
He must be knowledgeable on the business products/services, processes & operations, and be well acquainted with the tech industry nuances, even economic, financial, and political events that may impact on sales. He would keep tabs on the competition.
He drives the sales funnel and owns top-line revenue growth.
He must keep the management informed by submitting daily/weekly sales plans, and weekly sales activity reports and illustrating the next action plan on each report.
He would make recommendations on sales strategy and policy, and engage in periodic business review meetings to evaluate sales results with the reporting line visa-vis the forecast.
He would be encouraged to call for intervention when and wherever it is required during the sales process.
He must synergize with other units within the organization to ensure unity of purpose, oneness, and alignment with a common company’s goal.
He would negotiate contract terms with customers in line with the company’s ethical policy.
Target and timeline are of the essence, the result is key. He must get to it.