• Application Deadline:
• Position: Head of Branding


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 - 10 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦750,000 - ₦1,000,000/month
  

Job Summary:

The Head of Branding will be responsible for developing and executing brand strategies that enhance the company's image, increase brand awareness, and drive growth. This role requires a creative and strategic thinker with a deep understanding of brand management in the QSR/FMCG sector.

Key Responsibilities:

• Develop and implement comprehensive brand strategies to strengthen the company's market position.


• Lead brand positioning, messaging, and identity initiatives across all marketing channels.


• Oversee the creation and execution of marketing campaigns that effectively communicate brand values and drive customer engagement.


• Conduct market research to stay informed of industry trends, consumer behavior, and competitive landscape.


• Collaborate with cross-functional teams including marketing, product development, sales, and operations to ensure brand consistency.


• Manage relationships with external agencies and vendors to deliver high-quality marketing materials and campaigns.


• Analyze brand performance metrics and adjust strategies as necessary to achieve business objectives.


• Lead and mentor a team of branding professionals, fostering a culture of creativity and innovation.


• Ensure all brand activities comply with legal and regulatory requirements.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.


• Minimum of 5 years of experience in brand management, with at least 5 years in a leadership role within the QSR/FMCG industry.


• Proven track record of developing and executing successful brand strategies and campaigns.


• Strong understanding of digital marketing, social media, and content creation.


• Excellent analytical skills with the ability to interpret data and make data-driven decisions.


• Exceptional communication and interpersonal skills.


• Creative mindset with the ability to think outside the box.


• Strong leadership and team management skills.

Key Competencies:

• Strategic Thinking


• Creativity and Innovation


• Customer Focus


• Results Orientation


• Leadership and Team Development


• Adaptability and Flexibility