• Application Deadline:
• Position: Food Brand Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Oyo


• City Ibadan


• Job Field Media / Advertising / Branding 
  

Job Description

• Conduct thorough marketing research and analysis to stay ahead of competition and emerging trends in the fast food industry.


• Create, implement, and oversee campaigns and promotional activities such as discounts, freebies, or combo products to maximize fast-selling items or optimize slow-selling products.


• Collaborate with the strategy department to brainstorm, implement, and evaluate strategies to market, sell, and improve Bankyloolas’ products, services, and ambiance.


• Collate and evaluate customer data based on gender, age, location, purchasing power, and product preferences using the EPOS system to create targeted campaigns.


• Activate new markets, branches, areas, and sales channels, including B2B and B2C partnerships, to directly increase sales.


• Create, manage, and reconcile the marketing budget to ensure efficient use of resources.


• Actualize and implement campaigns and advertisements using billboards, brochures, fliers, promotional souvenirs, and other marketing materials.


• Drive sales growth at branches through training and mentoring the sales and production teams.


• Set branch targets and consistently follow up to ensure targets are met while reconciling target-revenue ratios.


• Promptly and accurately render all customer feedback and reports to inform future strategies.

Responsibilities

• Generate 100% of the set revenue targets.


• Achieve 100% ROI while strictly adhering to the marketing budget.


• Create new markets and partnerships to increase revenue and brand awareness by 20%.


• Maintain 100% data accuracy in reporting marketing strategies, activities, and results.


• Improve marketing and sales skills of branch teams by 20%.


• Develop five new marketing strategies per month.


• Ensure 100% awareness among top management about marketing trends with actionable implementation points to stay ahead in the industry.

Requirements

• HND / Bachelor's Degree in Marketing, Business Administration, or a related field.


• Proven experience in marketing, preferably in the fast food or hospitality industry.


• Strong analytical and strategic thinking skills.


• Excellent communication and interpersonal skills.


• Proficiency in using marketing software and tools.