We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team.
The ideal candidate will have a passion for all things digital and will be responsible for developing, implementing, and managing our overall digital marketing strategy.
You will oversee a team of digital marketing professionals and working closely with other departments to ensure that all digital marketing efforts are aligned with the company's goals and objectives.
Responsibilities
Develop and implement a comprehensive digital marketing strategy that includes SEO, PPC, social media, email marketing, content marketing, and other digital channels.
Work closely with a team of digital marketing professionals, providing guidance, support, and mentoring as needed.
Work closely with the sales, product, and content teams to ensure that all digital marketing efforts are aligned with the company's goals and objectives.
Monitor and analyse the performance of all digital marketing campaigns, making adjustments as needed to improve performance.
Stay up-to-date with the latest digital marketing trends and technologies, sharing your knowledge and insights with the team.
Manage the digital marketing budget, ensuring that all campaigns are delivered on time and within budget.
Identify new opportunities for growth and improvement, developing and executing plans to capitalize on them.
Qualifications
Bachelor's Degree in Marketing, Business, or a related field.
At least 5 years of experience in digital marketing, with a focus on strategy development and management.
Proven track record of success in developing and executing successful digital marketing campaigns across multiple channels.
Strong leadership and team management skills, with a proven ability to motivate and inspire a team.
Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
In-depth knowledge of SEO, PPC, social media, email marketing, content marketing, and other digital marketing channels.
Experience managing a digital marketing budget and delivering campaigns on time and within budget.
Ability to thrive in a fast-paced, deadline-driven environment.
Must be eligible to work in Nigeria (Lagos) as primary location - essential