• Application Deadline:
• Position: Head of Marketing - West Africa


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Role Purpose

• As Head of Marketing, you will play a pivotal role in developing and implementing strategies to accelerate revenue growth and expand our product portfolio.


• You will be responsible for shaping our marketing initiatives, optimizing pricing strategies, overseeing distribution expansion, and managing the successful launch of new product categories.


• Your expertise in shopper and trade marketing, along with customer development, will be crucial in achieving our goals.

Key Deliverables

Top Line Growth:

• Develop and execute comprehensive marketing strategies to drive revenue growth.


• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.


• Collaborate with cross-functional teams to align marketing efforts with sales, product development, and operations.

Promotion Price Mix Optimization:

• Implement effective pricing strategies to maximize profitability and market share.


• Monitor and analyze pricing data to make data-driven decisions on promotions, discounts, and pricing adjustments.


• Work closely with the sales team to ensure pricing strategies align with market demands and customer expectations.

Distribution Expansion:

• Identify and prioritize target markets and channels for distribution expansion.


• Build and maintain relationships with distributors, retailers, and partners to increase product availability.


• Develop distribution strategies that ensure product visibility and availability in key markets.

New Category Launch:

• Lead the successful launch of new product categories from concept to market introduction.


• Conduct market research, competitive analysis, and consumer insights to inform product development and launch strategies.


• Create and execute marketing plans, including product positioning, pricing, and promotional campaigns.

Shopper and Trade Marketing:

• Develop and implement shopper marketing programs to enhance brand visibility and drive in-store sales.


• Collaborate with sales teams to create trade marketing strategies and promotional campaigns for retail partners.


• Measure the effectiveness of shopper and trade marketing initiatives and make adjustments as needed.

Customer Development:

• Build and maintain strong relationships with key customers and partners.


• Collaborate with the sales team to understand customer needs and develop tailored solutions.


• Identify opportunities for cross-selling and upselling to existing customers.

Education & Experience Requirements

• Bachelor's degree in Marketing, Business, or related field.


• Proven experience in marketing leadership roles, in the consumer goods industry.


• Strong understanding of pricing strategies, distribution channels, and product launches.


• Experience with shopper and trade marketing.


• Exceptional analytical, strategic, and communication skills.


• Ability to work collaboratively with cross-functional teams.


• Results-oriented with a track record of achieving revenue and growth targets.


• If you are a strategic thinker with a passion for driving top-line growth, optimizing pricing, expanding distribution networks, and launching innovative products, this is a role for you.