• Application Deadline:
• Position: Regional Trade Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 8 years


• Location Abia , Abuja , Kano , Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• We're seeking to employ a well-qualified marketing team leader with at least eight (8) years of trade marketing experience and successful at developing and implementing marketing policies, administering budgets, building high-performance teams and creating successful digital marketing campaigns.


• Skilled at facilitating communication between sales and marketing teams to enable project success for each new campaign.


• With experience in using digital marketing tools like SEO, SEM, Mail Chimp, Canva and Trello.

Responsibilities

• Responsible for executing the annual trade support plans across the various trade channels according to the roadmap and in line with brand strategies & priorities.


• Supports the implementation of the outlet classification plan & its regular update quarterly.


• Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure their proper implementation in the market.


• Supervises the deployment of all merchandising material across the different trade channels.


• Responsible for releasing the monthly customer incentives in return for the granted display solutions & shelf shares.


• Ensures customer compliance with all contractual agreements in different channels & outlet types.


• Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares.


• Tracks & reports all competitor trade Marketing activities & evaluate their impact on the brands' performance.


• Assist in developing & executing consumer promotions in all/ specific trade channels when needed.


• Ensures that the local that local market data is constantly up to date & complete to include all competitive information


• Develops new promotional campaigns by bundling products together, increasing sales revenue.


• Foster growth in sales through the development and implementation of new innovative sales stands


• Increase sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach


• Increase SKU visibility in open markets by introducing new strategic marketing activations for customers.


• Build and strengthen strategic relationships with wholesalers, sub-distributors and leading distributors.


• Recruits and hire experienced promoters to complete projects on time and within budget requirements.


• Developed pre-season marketing plans to support department and divisional product strategies.


• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings. Proofread marketing collateral ahead of printing to eliminate errors.


• Used search engine optimization to improve traffic to brand websites.


• Performed ongoing analysis to develop and advance future marketing strategies.


• Managed brands' social media platforms (Facebook, Instagram and Twitter)


• Organized customer surveys to get feedback on newly launched products.

Requirements & Skills

• Candidates should possess HND / B.Sc Degrees with 8+ years experience


• Trade Marketing


• Product development


• Brand development


• Market Positioning


• Budgeting Campaign management


• Event Planning.