• Application Deadline: Thu, 25 Jul 2024 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 10 years


• Location Lagos


• Job Field Graduate Jobs 
  


• Salary Range ₦150,000 - ₦200,000/month
  

Job Overview

The Digital Marketing Executive will be responsible for developing, implementing, and managing online marketing campaigns to promote our brand, products, and services. This role requires a deep understanding of digital marketing strategies, excellent communication skills, and the ability to analyze data to drive successful marketing efforts.

Key Responsibilities

Develop and Execute Digital Marketing Campaigns:

•  Plan and implement multi-channel digital marketing campaigns across various platforms (e.g., social media, email, SEO, PPC).


•  Create and manage content for digital campaigns, ensuring brand consistency.

Social Media Management:

•  Develop and execute social media strategies to increase brand awareness and engagement.


•   Monitor and respond to social media interactions in a timely and professional manner.

SEO and SEM:

•  Optimize website content for search engines to improve organic search rankings.


• Manage paid search campaigns (Google Ads, Bing Ads) to drive targeted traffic.

Content Creation:

•  Produce engaging and high-quality content for blogs, social media, email newsletters, and other digital channels.


•  Manage and Collaborate with the design personnel to create visually appealing content.

Analytics and Reporting:

•  Track and analyze key performance indicators (KPIs) to measure campaign effectiveness.


• Prepare regular reports on campaign performance and provide insights for improvement.

Email Marketing:

•  Develop and manage email marketing campaigns, including list segmentation, design, and A/B testing.


•   Analyze email marketing metrics to optimize performance.

Collaboration and Coordination:

• Work closely with sales and product development to align marketing strategies with business goals.


• Coordinate with external agencies and vendors as needed.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.


• Proven experience in digital marketing, with a portfolio of successful campaigns ( compulsory)


• Strong understanding of current digital marketing tools and strategies.


• Proficiency in using digital marketing platforms and tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).


• Excellent written and verbal communication skills.


• Creative thinking and problem-solving abilities.


• Strong analytical skills and attention to detail.


• Ability to work independently and as part of a team.

Preferred Qualifications

• Experience in Fintech or education will be an added advantage.


• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.


• Familiarity with CRM software and marketing automation tools.

Benefits

• Professional development opportunities.


• Flexible working hours and remote work options.