• Application Deadline: Tue, 30 Jul 2024 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

Marketing Strategies:

• Create and implement comprehensive digital marketing strategies to increase brand awareness and drive website traffic.


• Develop, execute, and manage campaigns across various digital channels including SEO, SEM, PPC, social media, email, and content marketing.

SEM:

• Conduct keyword research to guide content teams.


• Optimize website and content for search engines (SEO).


• Plan and execute paid search campaigns (SEM)

Email Marketing:

• Develop and manage email marketing campaigns.


• Segment email lists and personalize email content to target specific audiences.

Analytics and Reporting:

• Use analytics tools to monitor and evaluate the performance of digital marketing campaigns.


• Generate reports and provide insights to improve future marketing strategies.

Qualifications

• A bachelor's degree or equivalent in e-commerce or digital marketing are beneficial.


• Proven experience in a similar role. Experience with digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media platforms).

Technical Skills:

• Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, content marketing, and web analytics.


• Proficiency in using marketing software and tools


• Excellent written and verbal communication skills.


• Creative thinking and problem-solving skills.


• Ability to analyze data and generate actionable insights.


• Basic understanding of HTML, CSS, and content management systems (CMS) like WordPress, Shopify, Magento