Establish and maintain relationships with local and international African media outlets to secure free publicity opportunities.
Review and enhance copy for daily promotional activities.
Expand media partnerships, including radio and TV, and collaborate on content IP creation with media partners.
Conceptualize and execute original IP content strategies.
Monitor and report on PR campaign performance, adjusting strategies as needed for maximum impact.
Requirements
3-5 years of PR experience with strong copywriting skills. Ability to create compelling PR content aligned with company strategy, products, and initiatives, including partnership announcements and event promotions.
Extensive media network and understanding of media needs. Proactive in providing content and ensuring regular publication of materials.
Strong connections within the local music industry. Background in music entertainment preferred.
Self-motivated, goal-oriented, and results-driven professional.