• Application Deadline: Tue, 30 Jul 2024 00:00:00 GMT
• Position: Digital Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding 
  

Job Description

• Your job is to plan, develop, and implement all aspects of digital marketing strategy to reach more people, increase our income, and build stronger relationships with our audiences.


• Directly Reports to Managing Director/CEO, Business Development Manager.

Responsibilities

• Lead the planning and execution of the digital marketing strategies to promote Maybrands services to customers.


• Plan, organize, and manage all e-mail campaigns, events, social media pages, and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.


• Manage online customer acquisition and retention programs including SEO, email, affiliate marketing, graphics, and social marketing.


• Investigate, recommend, and implement new enhancements that can increase revenue, and brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.


• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results


• Use Google Analytics and other business tracking tools to make strategic and tactical recommendations


• Benchmark, measure, and analyze results of online marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate programs, and future online marketing initiatives.


• Cooperate with the web developers to make necessary changes in the website if necessary


• Perform keyword research in coordination with Maybrands business objectives to optimize existing content and uncover new opportunities


• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages


• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword-specific


• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer video briefs, customer case studies, blog posts, posts from analysts and customers)


• Keeping current with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.


• Minimum of 5 years of experience in digital marketing, preferably in the retail or e-commerce industry.


• Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO, and social media management tools.


• Strong understanding of current digital marketing trends and best practices.


• Excellent written and verbal communication skills.


• Ability to analyze data and draw actionable insights.


• Creative thinking and problem-solving skills.


• Strong project management skills and the ability to meet deadlines.