Global Content Marketing Manager at Jumia Nigeria

Job Overview

Location
Lagos, Kebbi
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
94844
Job Views
84

Job Description



He will focus on providing African insights to Chinese sellers, and help Jumia Global develop its brand awareness across China:



  • Conduct offline interviews with local customers and local commercial teams;

  • Independently take videos & edit videos weekly; manage Jumia Global video account;

  • Plan and execute quality content for all JG marketing events, articles, material;

  • Collaborate with teams across countries to produce content for each country;

  • Collaborate with the design team to ensure quality visuals for the content.


Requirement



  • Skillful in video shooting and editing independently;

  • Passion for social media scene and trends; popular video blogger is a plus;

  • Excellent communication skills;

  • Understanding Chinese people and culture, know Chinese is a plus;

  • Marketing or Business related major during education;

  • Need to submit past video works when applying for this role.


KPI setting



  • Number of influencers increase on major Chinese social media channels;

  • Number of sellers onboard driven from social media channels;

  • Number of viewers on each content published;

  • Routine compliance (weekly report, weekly/monthly content plan, weekly/monthly performance review)


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