• Application Deadline:
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Your Role

• Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.


• Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.


• Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.


• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.


• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Your Tasks

• Create and curate social media campaigns, including content creation, publishing, and community management.


• Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.


• Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.


• Develop and execute email marketing campaigns with A/B testing.


• Analyse analytics and engagement metrics to measure campaign performance.


• Prepare and present monthly/quarterly reports to stakeholders.

Your Profile

• A Bachelor’s Degree in Marketing, Communication, or related fields


• 3+ years of experience in digital marketing or content marketing.


• Experience with web analytics tools like Google Analytics and Search Console.


• Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.


• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.


• Excellent communication, presentation and interpersonal skills.

Preferred Skills and Qualifications:

• Experience with graphic design and content production.


• Knowledge of website CMS and marketing automation tools.


• Proficiency in developing and overseeing email marketing initiatives.


• Familiarity with UI/UX design principles and website design best practices.


• Certifications in Hubspot, Google Analytics, Google Ads, or similar.


• Fluency in English, Hindi and at least one regional language.