• Application Deadline:
• Position: Product Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Position Overview

• As a Product Marketer, you will be instrumental in developing and executing strategic marketing plans to promote our medical products.


• You will collaborate closely with cross-functional teams including product development, sales, and regulatory affairs to ensure successful product launches and ongoing market success.


• Your insights and creativity will drive brand awareness, customer engagement, and ultimately, sales growth.

Key Responsibilities

• Develop and execute comprehensive marketing plans for assigned medical products.


• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.


• Create compelling marketing materials including brochures, presentations, and digital content.


• Collaborate with sales teams to develop effective sales tools and support materials.


• Plan and execute promotional activities such as conferences, webinars, and product demonstrations.


• Monitor and analyze marketing metrics to measure the effectiveness of campaigns and initiatives.


• Ensure effective communication and promotion of marketplace features.


• Collaborate in crafting a go-to-market plan, determining timing and communication approaches for successful product conversions.


• Analyze adoption patterns and develop recommendations using product knowledge and insights across the product portfolio.


• Work closely with cross-functional teams to align marketing initiatives with affiliate needs and ensure product consistency.


• Participate in various communication channels, including emails, texts, calls and training/demo sessions with affiliates.


• Assist in converting potential customers into paying customers through targeted marketing initiatives.


• Collaborate with the sales team to gather information on customer interests and preferences, improving engagement with product offerings.

Requirements

• A Bachelor's Degree in a Medical-related field / Business Administration and the like.


• Minimum of 2 years of field sales experience, especially in the Medical / Pharmaceutical Sector.


• Great customer service skills.


• Sound negotiation and sales skills.


• Problem-solving skills.


• Strong organizational skills.


• Should be able to drive a car.


• Effective communication skills.