• Application Deadline:
• Position: Growth Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Responsibilities:

• Drive marketing direction by planning, executing and monitoring marketing initiatives and campaigns in order to increase both user growth and transaction volume growth for the business lines 


• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability


• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth


• Coordinate internal resources and work with other teams across all functions (Performance Marketing, BD, Ops, etc) to conceptualise, develop and execute monthly campaigns as well as other marketing-related initiatives for Binance, including new launches, activations and local campaigns


• Drive higher LTV and transaction frequency of Binance users via in-house marketing tools (i.e landing pages & activity tools) and CRM lifecycle strategies to further incentivise and gamify Binance users


• Execute experimentation strategy to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies


• Craft and support product marketing launches for new and existing business lines and new product features updates.

Job Requirements:

• Minimum of 3 years in marketing planning and execution (campaigns/CRM/email marketing/performance) preferably at a fast-paced tech or e-commerce company


• Familiarity with online and offline marketing channels


• Proven experience in growing and managing user base


• Business level fluency in English and native level fluency in the designated local language 


• Must have a strong interest in crypto/blockchain/technology space


• Strong work professionalism and collaboration to work remote with global marketing team membersExperience in funnel optimization for converting users from registration/ signup to active platform users and platform volume

Conditions:

• Competitive salary


• Flexible working conditions


• Flat organisation


• Great Locations with a highly talented and international colleagues


• Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!