• Application Deadline: Wed, 31 Jul 2024 00:00:00 GMT
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification OND


• Experience 1 - 2 years


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Job Description

• We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team.


• The ideal candidate will have a passion for all things marketing and technology.


• You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services.


• Your main duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Responsibilities

• Develop and manage digital marketing campaigns


• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms


• Manage and maintain the company’s website(s)


• Track and analyze website traffic flow and provide regular internal reports


• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion


• Continually work on the Search Engine Optimization of the website(s)


• Fix any errors or bugs in online content


• Edit and post videos, podcasts, and audio content to online sites


• Arrange webinars and webcasts


• Create online banner adverts and oversee pay per click (PPC) ad management


• Write copy for email marketing campaigns


• Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing


• Work on printed material to supplement online products


• Attend product launches and networking events.

Requirements

• Candidates should possess an OND qualification with 1 - 2 years relevant work experience.


• Proven working experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate


• Experience in optimizing landing pages and user funnels


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google AdWords campaigns


• Strong analytical skills and data-driven thinking.