• Application Deadline: Sat, 3 Aug 2024 00:00:00 GMT
• Position: Digital Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Position Overview:

• The Digital Marketing Officer will be responsible for developing and implementing digital marketing strategies to drive brand awareness, engagement, and sales.


• The ideal candidate is passionate about design, has a keen understanding of digital marketing trends, and is skilled in utilizing various online platforms to achieve business goals.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote DO.II Designs' products and services.


• Identify target audiences and create tailored marketing campaigns to reach and engage them effectively.


• Maintain a coherent and consistent look and feel for the brand in all design and brand communication materials, including engagement with vendors on logo, font, and colour usage.


• Website uploads, routine site and content maintenance and updates to ensure site aligns with business goals and objectives.


• Engage with relevant team to ensure site security, optimize loading speed, and debug pages or fix links and images.


• Design engaging and visually appealing content for digital channels, including social media, email marketing, and the company website.


• Optimize website content for search engines to improve organic search rankings.


• Plan and execute paid search campaigns to drive traffic and conversions.


• Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics and social media insights.


• Provide regular reports and recommendations for optimizing strategies based on data insights.


• Develop and implement email marketing campaigns to nurture leads and retain customers.


• Create and manage email lists, ensuring compliance with relevant regulations.


• Work closely with cross-functional teams, including sales, projects, and customer service, to ensure alignment and support for marketing initiatives.


• Carry out any other duties that may be required

Qualification and Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.


• Proven experience 2-3 years in digital marketing, preferably within the interior design or home decor industry.

Required Skill & Competence:

• Strong understanding of digital marketing channels, including social media, SEO, SEM, and email marketing.


• Proficiency in using marketing tools, photography and graphic design software’s such as Adobe Suite (InDesign, Illustrator, Photoshop), Canva, Zoho and Microsoft Office Suite 


• Understanding of digital analytics and metrics and the tools to manage and evaluate them, like Google Analytics, webmaster tools, Hubspot, Href and other relevant insight tools.


• Improve website ranking and online search results using SEO and SEM, thereby driving sales leads.


• Excellent written and verbal communication skills.


• Creative thinking and problem-solving abilities.


• Ability to work independently and as part of a team in a fast-paced environment.