• Application Deadline:
• Position: Product Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 4 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

• Develop and execute go-to-market strategies for new product launches and enhancements.


• Ensure optimal product performance i.e. the sales target for products in the assigned territory is met.


• Conduct market research to identify and understand customer needs, market trends, and competitive analysis.


• Using agile methodology, develop customer personas and tailor marketing efforts to target specific segments while gathering and analyzing customer feedback to improve products and marketing strategies.


• Create compelling product positioning, messaging, and value propositions, including product branding and packaging that are simple, concise, attractive, easily accessible, and obtainable.


• Monitor and report on product performance metrics, including sales, customer acquisition, retention and adjusting marketing strategies where necessary.


• Using a design thinking approach, collaborate with the sales and marketing teams to initiate product improvement and to develop marketing materials and campaigns.


• Develop content for product descriptions, website, and marketing collateral, including brochures, product descriptions, and promotional materials.


• Other duties as required.

Requirements

• Interested candidates should possess a Bachelor's Degree with 2- 4 years experience in product marketing preferably in e-commerce or consumer goods.


• Ability to work with target and meet deadlines


• Strong communication and project management skills.


• Ability to analyze data and translate insights into actionable marketing strategies