• Application Deadline:
• Position: Brand, Content and Creative Design Lead


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

As the Brand, Content and Creative Design Lead, your job responsibilities include the following:

Brand Strategy and Creative Direction:

• Develop and execute a comprehensive brand strategy aligned with Zone's vision and values


• Provide creative direction for all brand touchpoints, ensuring consistency across digital and physical platforms


• Lead the evolution of Zone's visual identity and brand guidelines

Design Leadership:

• Oversee the creation of all design deliverables, including marketing materials, website design, app interfaces, and internal communications


• Manage and mentor a team of designers, fostering a culture of creativity and innovation


• Collaborate with cross-functional teams to ensure design solutions meet business objectives and user needs

Video Production: 

• Conceptualize, shoot, edit, and produce high-quality video content for marketing campaigns, product demos, and corporate communications


• Oversee the entire video production process, from storyboarding to final delivery

Graphics Design: 

• Create visually stunning graphics for various platforms, including social media, websites, and print materials


• Ensure all graphic designs align with Zone's brand identity and marketing objectives

Content Strategy:

• Collaborate with the marketing team to develop and execute content strategies that effectively communicate Zone's value proposition


• Oversee the creation of visual content that supports SEO, social media, and other digital marketing initiatives

Digital Marketing and UX:

• Work closely with the digital marketing team to optimize user experience across all digital touchpoints


• Contribute to the development of 360-degree digital strategies, including web, SEO/SEM, email, and social media campaigns

Analytics and Reporting:

• Utilize analytics tools to measure the performance of design and brand initiatives


• Provide data-driven insights to inform future creative strategies and optimize ROI

Requirements

We would love to meet you if you are:

• An innovative thinker with a passion for cutting-edge design trends


• Strong leadership skills with the ability to inspire and motivate a creative team


• Detail-oriented with excellent project management abilities


• Adaptable and able to thrive in a fast-paced, dynamic environment


• Collaborative spirit with the ability to work effectively across departments


• Bachelor’s degree in Creative Art or related fields. 


• Minimum of 5 years of experience.