Affiliate Executive at Kaizen Gaming

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
96314
Job Views
119

Job Description



Let’s start with the role



  • As our new Affiliate Executive, you will join a dynamic and energetic team of passionate marketers with expertise in affiliate marketing, media buying, and business development.

  • You will be responsible for managing the network of affiliates and publishers in Nigeria, which is Betano's first market in Africa.

  • You will create and implement the marketing strategy in line with the country manager's and marketing team's objectives, while making recommendations on the best approaches to maximize results.

  • As a member of the broader marketing team, you will be also working closely with internal and external stakeholders in order to support and execute campaigns that combine creative briefs with data-driven decisions.


As an Affiliate Executive, you will:



  • Acquire new partners through negotiations and deal optimization;

  • Identify new channels of acquisition, build business cases and execute campaigns;

  • Build weekly, monthly, quarterly and yearly business reporting for the market;

  • Implement promotional campaigns and growth strategies;

  • Monitor and report on performance (heavy business KPIs reporting & presentation);

  • Deliver proactive account management by providing solutions to affiliate partners as well as offering ideas/methods to increase revenue through copywriting techniques, promotional channels and unique marketing tactics;

  • Manage our Ad-serving & Campaign-tracking platform;

  • Monetize partnerships with major affiliates and publishers;

  • Manage the affiliate platform CRM and budget allocation, including commissions and budget spend;

  • Keep abreast of competition and issues within the affiliate marketing industry, relevant products and relevant markets;

  • Create and implement Bonus Incentive Schemes for affiliates;

  • Build and maintain relationships with affiliates;

  • Provide training and support in regards to the ad-serving platform;

  • Locate opportunities for ad-hoc activations and growth tactics.


What you’ll bring:



  • Degree in Marketing / Business Administration / Management or other relevant fields (Master’s Degree in related fields will be considered a plus);

  • 1-2 years of proven experience in Affiliate marketing or a relevant role in the iGaming / Sports / Casino industry;

  • Excellent written and verbal English communication skills in the English language;

  • Expertise and constant adaptation to new practices and innovations in the field of Influence Marketing;

  • Great sales, negotiation and problem-solving skills;

  • Advanced usage of Excel and Google Sheets as the preferred tool for making data-driven decisions;

  • Top-notch understanding of commercial models and local markets’ needs; Solid understanding of marketing techniques;

  • Excellent organizational skills, attention to detail and ability to work on tight deadlines;

  • Ability to learn fast and collaborate effectively within a team;


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