• Application Deadline: Tue, 6 Aug 2024 00:00:00 GMT
• Position: Market Analyst


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience


• Location Lagos


• City Ikoyi


• Job Field Research 
  

Job Summary

• We are looking for a Marketing Analyst who’ll research and identify opportunities to enhance and grow our brand and acquire new clients by using Market Intelligence.


• Marketing Analyst responsibilities includes tracking advertising costs, researching consumer behavior and exploring market trends and opportunities by frequent market visits.


• To be successful in this role, you should have experience pricing and commercials to comfortably process and analyze marketing data.


• Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Responsibilities

• Designing and implementing market and consumer surveys by communicating with customers, competitors, and suppliers.


• Conducting research on consumer and market trends, target demographics, and competing brands by gathering, analyzing, and interpreting marketing data.


• Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.


• Monitoring customer bases and identifying new ones by analyzing sales funnels and customer intent.


• Forecasting future market, consumer, and sales trends.


• Working with the marketing team to inform and develop marketing strategies.


• Monitoring the efficacy of marketing trends through analytical tools and software.


• Keeping abreast of the latest advancements in technology, market trends, and consumer behavior

Requirements

• Prior hands-on experience in Market Analysis.


• Bachelor's / MBA degree / certificate relevant for the profile


• Well versed with Market Intelligence, pricing and commercials knowledge


• Open for Market Visits


• Computer knowledge including(dashboards and MIS reporting).

Salary

Good hike on the current.