Job Description
Job Summary
- We are looking for a Marketing Analyst who’ll research and identify opportunities to enhance and grow our brand and acquire new clients by using Market Intelligence.
- Marketing Analyst responsibilities includes tracking advertising costs, researching consumer behavior and exploring market trends and opportunities by frequent market visits.
- To be successful in this role, you should have experience pricing and commercials to comfortably process and analyze marketing data.
- Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.
Responsibilities
- Designing and implementing market and consumer surveys by communicating with customers, competitors, and suppliers.
- Conducting research on consumer and market trends, target demographics, and competing brands by gathering, analyzing, and interpreting marketing data.
- Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.
- Monitoring customer bases and identifying new ones by analyzing sales funnels and customer intent.
- Forecasting future market, consumer, and sales trends.
- Working with the marketing team to inform and develop marketing strategies.
- Monitoring the efficacy of marketing trends through analytical tools and software.
- Keeping abreast of the latest advancements in technology, market trends, and consumer behavior
Requirements
- Prior hands-on experience in Market Analysis.
- Bachelor's / MBA degree / certificate relevant for the profile
- Well versed with Market Intelligence, pricing and commercials knowledge
- Open for Market Visits
- Computer knowledge including(dashboards and MIS reporting).
Salary
Good hike on the current.