• Application Deadline: Thu, 8 Aug 2024 00:00:00 GMT
• Position: Digital Marketing and New Media


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with organizational goals.


• Stay abreast of industry trends and emerging technologies to enhance digital marketing efforts.


• Manage and optimize social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and others.


• Create engaging and shareable content to increase brand visibility and audience engagement. Develop creative and compelling content for digital platforms, including social media posts, blog articles, infographics, and videos.


• Collaborate with graphic designers, videographers, and content creators to produce high-quality visuals and multimedia content.


• Implement SEO strategies to improve organic search rankings and visibility.


• Execute and optimize search engine marketing (SEM) campaigns to drive targeted tra伍c and conversions.


• Plan and execute email marketing campaigns, including content creation, segmentation, and analysis.


• Monitor and optimize email performance metrics.


• Collaborate with web developers to ensure the organization's website is optimized for user experience and search engines.


• Regularly update website content and monitor site analytics.


• Plan, implement, and optimize digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.


• Monitor and analyze ad performance metrics.


• Utilize analytics tools to track and report on the performance of digital marketing efforts.


• Provide regular reports and insights to stakeholders, detailing key performance indicators and areas for improvement.


• Foster online community engagement through social media interactions, online forums, and other digital channels.


• Respond to comments, messages, and inquiries promptly and professionally. 


• Conduct market research to identify opportunities, trends, and audience preferences in the digital landscape.


• Stay informed about competitors' digital marketing strategies.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, or a related field.


• Proven experience in digital marketing, including social media management, SEO, SEM, and content creation.


• Familiarity with analytics tools such as Google Analytics and social media analytics.


• Strong creative and analytical skills.


• Excellent written and verbal communication skills.


• Ability to multitask and work in a fast-paced environment.


• Familiarity with emerging trends in new media and digital marketing.