Job Description
Responsibilities
Management of Retail Outlets:
- Effectively plan and allocate target to all stations
- Ensure that stations orders are followed up with the CCU/OMT to avoid stock out.
- Effectively manage each customer account to ensure the sales target are fully achieved
- Offer efficient and effective supervision including guidance to dealers while initiating business plan/ move to achieve individual outlet set target.
- Actively seek to develop new retail channel business off the forecourt
- Maintain the Oracle Retail database to ensure all information on the retail outlets in the branch are updated and accurate
- Conduct monthly appraisals on dealers
- Monitor competitors activities and provide useful information including statistics that will promote company activities
- Ensure that the company’s policies are strictly adhered to in the running of retail outlets as detailed out in the retail management procedures
- Acquire new retail outlets based on the predetermined criteria & strategy.
- Continuous assessment of stations within branch to identify and develop non-fuel business opportunities, working with the NFR/Networking optimization unit
- Develop the OVHEM Auto care offer at all new and existing locations to aid increased lubricant drive.
- Ensure CASOMS and ROMS monitoring as agreed with Network Optimization team
- Ensure all partners at the station adhere to set EHSSQ through inspection audit and correction.
Customer Relationship Management:
- Act as the primary client interface at the Branch level
- Plan and hold periodic meetings with dealers to discuss their specific issues, toward ensuring prompt issues resolution and seamless operations
- Plan and hold periodic meetings with customers/counter-party staff to discuss their specific business and product requirements, towards developing a sales plan that will enable the Commercial Business Unit meet those needs.
- Ensure and foster optimal stakeholder relationship with internal business units.
- Handle customer enquiries and complaints with urgency; and ensure prompt escalation when required
- Work tirelessly to ensure effective solutions are provided to all customer issues within acceptable timeframes, as defined in relevant SLA.
- Carry out adhoc Standard checks at OVHEM Point of Sales (Sales Outlets &VMIs) and Terminals with submission of reports.
- Proactively build, maintain and manage customer accounts and relationship to facilitated a growing and Sustainable customer base (including walk- in – customer, referred customers and self-generated leads/own identified customers).
- Maintain the Oracle Commercial database to ensure all information on Commercial customers in the branch are up to date and accurate
- Achieve revenue/ volume and margin target through aggressive customer acquisition, sales and effective relationship management efforts.
- Make suitable recommendations on strategies for relating with each customer on the business activities and the full range if the Company’ product and service offerings
- Develop a thorough understanding of the nature of the business of assigned customers within your portfolio and identifythe company's products and services that may be of benefit.
- Identify and recommend as appropriated, technical assistance for key customers, ensure all customers have adequate and direct access to you at all times.
Sales:
- Actively drive the sales of Specialty products and ensure agrees LFR
- Follow company-approved sales management systems, processes, procedures and policies to ensure all sales and marketing activities are properly captured as documented in ORACLE.
- Monitor the sales cycle from physical sale to cash collection; ensure that this cycle remains within the standard benchmark set by management.
- Ensure sales are channeled at the times through the highest margins channels.
- Develop and execute approved sales plans for customer within sales area.
- Follow company approved sales management systems, processes, procedures and policies to ensure all sales and marketing activities are properly captured as documented in ORACLE.
- Prepare weekly supply programs for customers within Branch.
- Manage and administer the company’s credit/TAR policy in all transaction with customers
- Ensure all discount are approved by the Regional Manager.
- Execute effectively, approved sales cycle. Ensure provision of post-delivery customers service support where required.
- Where applicable, implement the online ordering and payment procedure or policy.
Business Management & Performance Reporting:
- Assume full responsibility and accountability for Station P&L
- Conduct monthly Financial Exposure and Management Control assessment on individual retail outlets to determine financial status of the stations in the branch.
- Prepare regular analytical reviews of sales performance in relation to budget and competition.
- Compile and appropriately upload monthly customer statements.
- Reconcile customer accounts and ensure proper documentation; ensure accuracy and completeness of customer statements and also timely dispatch.
- Carry out quarterly reviews of the prevailing operating environment to determine the company’s areas of strength and weakness and identify emerging opportunities/threats; ensure analysis covers industry/competitor analysis/benchmarking (pricing, suppliers, customers, existing and new product, business growth patterns), market analysis (trends, technology) etc.
- Act as a Project Manager for all Retail projects within the branch and ensure projects are executed in line with approved OORP procedures.
- Perform other duties as may be assigned by the Regional Manager from time to time.
Academic Qualification & Work Experience
- A University Degree in Finance, Investment Management, Business Administration, Economics or Accounting.
- 3 - 5 years’ experience in a Sales and Marketing environment, preferably in the downstream Oil & Gas sector
Core Competencies:
List the key competencies required for this job (including level required):
Competency: Level
- Communication: Advanced
- Teamwork: Moderate
- Conflict Management: Moderate
- Leadership: Moderate
- Marketing & Sales: Advanced
- Cost Management and control: Moderate
- Audit and Account Reconciliation: Moderate
- Organizational Design, Structure and Culture: Moderate
- Budgeting & Budget Management: Moderate
- Influence: Moderate
- Strategic mHuman Resource; Moderate
- Adaptability: Moderate
- Stakeholders and Social Responsibility: Advanced
- Planning & Organization: Advanced
- Self-Management: Advanced
- Stress Management: Advanced
- Values and Ethic: Advanced
- Partnering and Customer Service (Support) - Rev 00: Moderate
- Marketing Strategy: Advanced
- Product Knowledge - Rev 01: Advanced
Job Requirements:
- Networking, Budget Management, Sales And Marketing, Customer Relationship Management.