• Application Deadline: Fri, 16 Aug 2024 00:00:00 GMT
• Position: Analyst - Campaign Management


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 7 years


• Location Lagos


• City Ikoyi


• Job Field Media / Advertising / Branding 
  

Mission

• Assist in the development, implementation and measurement of various Below The Line (BTL) campaign programmes that focus on customer retention and customer life-cycle management. 


• Also leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend.

Responsibilities

• Identify opportunities within the base for revenue optimization and campaign management, with the aim of developing relevant programs to address these opportunities. 


• Monitor and track campaign performance over the campaign lifecycle and ensure the right decisions are taken regarding continuing or discontinuing campaigns. 


• Design and execute pilot campaigns to determine the best approach to campaign deployment and offer development and campaign scripting before scale-up. 


• Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment, and evaluation. 


• Ensure no revenue dilution as a result of campaign activities. 


• Provide support to the campaign segmentation analyst as required. 


• Contribute and participate in campaign idea generation meetings and cross-functional Customer Lifecycle Management meetings as required.


• Interface with segment managers to understand their campaign needs for supporting product development and performance throughout their product lifecycle.


• Liaise with vendors responsible for managing systems, tools, and capabilities within CVM for campaign management and analytical needs.


• Analysis of the customer base to identify segments that have revenue upliftment opportunities or who are at risk and require a campaign intervention 


• Take ownership of the go-to-market process, ensuring all processes and customer journeys are designed and followed. 


• Design monthly campaign calendar and campaign plan for execution, ensuring timelines are met and targeting is in line with strategy

Requirements

Education:

• First degree in any related discipline


• Fluent in English

Experience:

3 - 7 years’ experience including:

• Experience working in a medium-sized organization 


• Experience in database, direct marketing, or product management in the telecommunications industry 


• Experience in developing test designs, significance testing, establishing error ranges, and key success metrics. 


• Experience with major campaign management platform(s) within the telecoms industry 


• Demonstrable data mining, analytical skills, and segmentation techniques 


• Good understanding of customer data analysis, propensity modeling, and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.