• Application Deadline: Tue, 10 Sep 2024 00:00:00 GMT
• Position: Senior Brand Manager


• Job Type Full Time


• Qualification MBA/MSc/MA


• Experience 7 - 11 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

About The Role

• Responsible for marketing leadership to build & grow large Pharmaceutical OTC categories. 


• Overall accountability of managing marketing activities for the designated product portfolio in keeping with the objectives set out for the concerned categories, brands & products. 


• Responsibility for marketing planning & execution, leading & implementing Strategies, Processes, Commercial Execution, Goals & Target Delivery – with associated Process Controls, People Management, Cross-Functional Support and Coordination.

Duties & Responsibilities

• Contribute to Brand & Category Strategies and their subsequent planning & implementation, in keeping with overarching Corporate Strategies.


• Develop and activate Knowledge & Insights pertaining to Consumer, Industry, Trade, and Competition.


• Planning and implementing communication strategies for the products & brands.


• Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives that are part of the Marketing & Category Plans. Plan & Execute Digital & Social Media initiatives.


• Lead all commercial execution pertaining to the role, in coordination with internal departments (e. g. production, supply chain, sales, distribution, RTM, R&D, Procurement) and external partners (e.g. agencies, vendors, regulators, support & service providers), thereby delivering successful marketing initiatives across platforms & geographies.


• Implementation and maintenance of quality systems and processes with specific focus on growth, cost reduction and continuous improvement.


• Responsible for market activation programs, consumer promotions and trade initiatives - with robust control & tracking mechanisms and effective metrics.


• Product management for the portfolio, including Innovation & NPD.


• Developing Brand Associations & Properties across media vehicles & consumer touch points.


• Any other job which may be assigned by the management from time to time.


• Education/Knowledge, Skills, Attributes, Experience & Other Requirements:


• 7 to 10 years of Brand Marketing experience in the OTC Pharma domain.


• In-depth understanding of the OTC Pharma categories s/he handled.


• Familiarity with the latest trends and developments in the OTC Pharma space.


• Sound experience in product & brand management, in FMCG/ OTC Pharma.


• Ability to coordinate with multiple internal stakeholders and external agencies

Key Competencies:

• MBA from a leading institute.


• Related qualifications in Medical/ Pharma disciplines will be an advantage.


• Excellent communication, analytical and presentation skills.


• Strong business & commercial acumen.


• Problem-solving, Multitasking & Project Management skills.