• Application Deadline: Fri, 4 Oct 2024 00:00:00 GMT
• Position: Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• City Lekki


• Job Field Sales / Marketing / Retail / Business Development 
  

Key Responsibilities

• Develop and execute marketing plans to achieve business objectives and drive customer growth.


• Conduct market research to understand customer needs, preferences, and trends specific to the microfinance sector.


• Identify target markets and customer segments to tailor marketing campaigns effectively.


• Implement marketing campaigns across various channels, including digital, print, social media, and community events.


• Manage and monitor the bank’s social media platforms and online presence.


• Develop and maintain relationships with local businesses and organizations to enhance the bank's visibility and reputation.


• Conduct customer surveys and feedback sessions to gather insights for improving products and services.


• Ensure consistent brand messaging and visual identity across all marketing channels and materials.


• Monitor and analyze the effectiveness of marketing efforts using metrics and analytics tools, and adjust strategies as needed.


• Maintain up-to-date knowledge of industry best practices and competitor activities to stay ahead of market trends.


• Collaborate with the sales, credit, and customer service teams to align marketing efforts with business goals.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.


• Minimum of 2 years of experience in marketing, preferably within the financial services or microfinance sector.


• Strong understanding of microfinance products and services, as well as the unique needs of microfinance customers.


• Excellent communication, interpersonal, and presentation skills.


• Proficiency in digital marketing tools and social media platforms.


• Creative thinking and problem-solving skills.


• Ability to work independently and as part of a team in a fast-paced environment.


• Strong organizational and time management skills.


• Candidate must have a current client portfolio.