Brand Activation Manager at Ascentech Services Limited

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
97054
Job Views
84

Job Description



Job Functions



  • To define brand strategy and architecture, analyze market/ customer trends and competition, provide inputs into developing new products within the limits of category business plan with the objective of enhancing brand market share, sales volume and profitability. End-to-end responsibility for the brand.


Responsibilities



  • Brand Planning

  • Brand Communication, Development and Execution

  • Portfolio Planning

  • Packaging Development

  • Trade Promotion

  • Brand Plan Review

  • Consumer Promotion

  • Market Research Conceptualization, Execution & Findings Implementation

  • Media Implementation

  • New Product/ Product Extension Planning, Development, and Launch


Requirements



  • B.Sc & MBA in marketing or other related field

  • Experience in Brand Management/Category management within the FMCG is a must

  • Experience in Sales, and managing agencies is a plus


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