To define brand strategy and architecture, analyze market/ customer trends and competition, provide inputs into developing new products within the limits of category business plan with the objective of enhancing brand market share, sales volume and profitability. End-to-end responsibility for the brand.
Responsibilities
Brand Planning
Brand Communication, Development and Execution
Portfolio Planning
Packaging Development
Trade Promotion
Brand Plan Review
Consumer Promotion
Market Research Conceptualization, Execution & Findings Implementation
Media Implementation
New Product/ Product Extension Planning, Development, and Launch
Requirements
B.Sc & MBA in marketing or other related field
Experience in Brand Management/Category management within the FMCG is a must
Experience in Sales, and managing agencies is a plus