• Application Deadline:
• Position: Market Activation Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos , Rivers


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• The successful candidate will be responsible for leading and executing brand activation strategies to ensure the company wins both in the shop and wins the shop.


• This role focuses on activation across open markets, consumer and trade sampling, driving brand and BTL (Below-The-Line) activations, and spearheading visual merchandising initiatives.

Responsibilities

• Market Activation


• Brand Activation & BTL Execution


• Visual Merchandising & In-Store Excellence


• Trade Relations & Customer Engagement


• Reporting & Budget Management


• Reporting & Inventory Management


• Event & Promotion Management

Key Performance Indicators (KPIs):

• Sales Growth in Target Markets


• Market Share


• Activation ROI


• Consumer and Trade Sampling Impact


• Campaign Reach & Engagement


• Merchandising Compliance Rate


• In-Store Display Effectiveness


• Inventory Management

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is an advantage


• 5+ years of experience in field sales, trade marketing, or brand activation within the CPG industry.