• Application Deadline:
• Position: Brand Communication Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Position Overview: 

We are seeking a dynamic and innovative Brand Communication Strategist to join our team. The ideal candidate will have a passion for crafting compelling brand narratives, developing strategic communication plans, and driving brand awareness through effective messaging and storytelling.

Key Responsibilities:

1. 
   

   Develop Brand Communication Strategies:

   
   
   
   
   • Create and implement comprehensive communication strategies that align with the company's brand identity and business goals.
   
   
   • Define key messaging and tone for various communication channels.
   
   
   
   


2. 
   

   Content Creation and Management:

   
   
   
   
   • Oversee the development of engaging content for a variety of platforms including social media, website, email campaigns, and print materials.
   
   
   • Collaborate with creative teams to ensure content is on-brand and effectively communicates the desired message.
   
   
   
   


3. 
   

   Market Research and Analysis:

   
   
   
   
   • Conduct market research to understand audience preferences, industry trends, and competitive landscape.
   
   
   • Utilize insights to inform strategy and improve brand positioning.
   
   
   
   


4. 
   

   Campaign Planning and Execution:

   
   
   
   
   • Plan and execute brand communication campaigns that drive engagement and support business objectives.
   
   
   • Monitor campaign performance and adjust strategies as needed to optimize results.
   
   
   
   


5. 
   

   Stakeholder Collaboration:

   
   
   
   
   • Work closely with internal teams including marketing, PR, and product development to ensure cohesive communication efforts.
   
   
   • Manage relationships with external agencies, partners, and vendors as needed.
   
   
   
   


6. 
   

   Brand Consistency:

   
   
   
   
   • Ensure consistency in brand messaging and visual identity across all communication channels.
   
   
   • Develop and maintain brand guidelines to ensure adherence across the organization.
   
   
   
   


7. 
   

   Performance Tracking and Reporting:

   
   
   
   
   • Measure the effectiveness of communication strategies and campaigns using relevant metrics and KPIs.
   
   
   • Provide regular reports and recommendations for continuous improvement.
   
   
   
   

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s degree preferred).


• Proven experience  in brand communication, marketing, or a related role.


• Strong understanding of brand management and communication strategies.


• Excellent writing, editing, and verbal communication skills.


• Proficiency in digital marketing tools and analytics platforms.


• Creative thinker with strong problem-solving abilities.


• Ability to work independently and manage multiple projects simultaneously.


• Exceptional organizational skills and attention to detail.

Preferred Skills:

• Experience with content management systems (CMS) and graphic design software.


• Knowledge of SEO, SEM, and social media advertising.


• Familiarity with data analysis tools and techniques.

What We Offer:

• Competitive salary and benefits package.


• Opportunities for professional growth and development.


• A dynamic and supportive work environment.


• [Any other perks or company-specific benefits.]