Marketing Officer at Excel and Grace Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
97506
Job Views
91

Job Description



Responsibilities



  • Develop and execute comprehensive marketing plans aligned with company objectives.

  • Conduct market research to identify target audiences, industry trends, and competitor analysis.

  • Develop compelling marketing materials, including brochures, flyers, digital content, and social media posts.

  • Manage the company's website and ensure it is optimized for search engines (SEO).

  • Develop and implement email marketing campaigns to nurture leads and drive conversions.

  • Manage social media platforms and engage with the target audience.

  • Collaborate with the sales team to develop effective lead generation strategies.

  • Track and analyze marketing performance metrics to measure ROI and identify areas for improvement.

  • Stay up-to-date with the latest marketing trends and technologies.


Qualifications



  • Bachelor's degree in Marketing, Business Administration, or a related field.

  • Minimum of 2 years of experience in marketing, preferably in the travel or immigration industry.

  • Strong understanding of digital marketing channels and social media platforms.

  • Excellent communication and interpersonal skills.

  • Ability to work independently and as part of a team.

  • Strong analytical and problem-solving skills.

  • Proficiency in marketing automation tools and CRM software.


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