• Application Deadline:
• Position: CRM Specilalist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Summary

We are seeking a candidate who shows passion for devising strategies for customer journeys, executing them, gauging their effectiveness and refining them. We have an experiment driven approach so a highly analytical mindset and inventive ideas are always welcomed on the team!

What you’ll get to do

• Create and launch engaging CRM campaigns for our customer base, optimizing engagement and retention.


• Build campaigns & automated flows in our CRM tool (customer.io) across multiple channels, such as email, push notifications, SMS and inApp


• Propose innovative CRM campaigns to test, based on solid hypotheses and clear success criteria


• Coordinate all campaign-related activities with the responsible stakeholders, e.g. planning, segmentation, and campaign evaluation


• Formulate tests, document them and share results and CRM best practices across teams and markets


• Monitor and measure relevant CRM KPI’s


• Continuously improve customer communication in order to engage, retain and reactivate customers

To succeed in this role, we think you should have

• 2-3 years of working experience in the field of CRM or multi-channel marketing 


• You are knowledgeable about the customer journey concept, loyalty and retention programs 


• You have proven experience in working with CRM and campaign management tools (Experience with customer.io or Braze is a plus)


• You are analytical and data-driven but also have an eye for a great content that enables you to plan, create, introduce and develop successful new CRM campaigns


• You can understand the cause-and-effect relationship and suggest problem-solving actions


• You take pride in your campaigns and see each of them as a learning opportunity


• You are an expert collaborator, efficiently working in international and cross-functional teams


• Excellent communication skills in English are required


• Basic HTML and/or Javascript is a plus