• Application Deadline:
• Position: Content Marketing Specialist


• Job Type Full Time , Hybrid


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Position Overview

• We are seeking a talented and strategic Content Marketing and Communications Specialist to join our team.


• The ideal candidate will have strong writing and communication skills, with a proven ability to create and execute effective content marketing strategies.


• You will be responsible for developing and managing content that supports our marketing goals, oversees communications, and enhances Earnipay’s brand visibility and reputation.

Key Responsibilities

Content Marketing:

• Develop and execute comprehensive content marketing strategies to support marketing campaigns, product launches, and other business objectives.


• Create high-quality content for various platforms, including blog posts, social media, articles, whitepapers, case studies, and website copy etc.


• Optimize content for SEO to improve search engine rankings and drive organic traffic.


• Conduct content audits to assess the effectiveness of existing content and identify areas for improvement.


• Monitor and analyze content performance metrics to inform future content creation and strategy.

Content Creation:

• Write clear, persuasive, and engaging content that aligns with Earnipay’s brand voice and messaging.


• Collaborate with the marketing team to generate content ideas and develop a content calendar.


• Create compelling and visually cohesive assets for landing pages, email campaigns, and other digital content.


• Work with designers and video producers to create visually appealing and compelling content that enhances the user experience.

Communications Management:

• Manage internal and external communications, including press releases, media relations, and company announcements.


• Develop and maintain relationships with media contacts and influencers to secure coverage and enhance Earnipay’s brand visibility.


• Coordinate and manage communication efforts during crises or significant events to ensure clear and consistent messaging.


• Develop key messaging frameworks and guidelines to support brand communications.

Editing and Proofreading:

• Review and edit content created by other team members to ensure it meets quality standards and aligns with brand guidelines.


• Proofread content for accuracy, grammar, and style.

Project Management:

• Manage multiple content and communication projects simultaneously, ensuring timely delivery and adherence to deadlines.


• Coordinate with internal teams and external vendors as needed for content production and distribution.

Market Research:

• Conduct research to stay up-to-date with industry trends, competitor activities, and audience preferences.


• Use insights from research to inform content creation and communication strategies.

Collaboration:

• Work closely with the marketing, product, and sales teams to understand project requirements and deliver content that meets strategic goals.


• Provide creative input and content expertise in brainstorming sessions and project planning meetings.


• Collaborate with the Digital Marketing Specialist to ensure alignment in overall marketing strategies and content distribution.

Skills And Qualifications

Technical Proficiency:

• Proficiency in content management systems (CMS) and SEO tools.


• Strong understanding of SEO principles and best practices.


• Familiarity with analytics tools to measure content performance.

Creative Skills:

• Excellent writing, editing, and proofreading skills.


• Strong ability to create compelling and engaging content that resonates with target audiences.


• Ability to develop and execute creative content strategies.

Communication Skills:

• Exceptional verbal and written communication skills.


• Strong interpersonal skills to build and maintain relationships with media contacts, influencers, and internal stakeholders.


• Ability to communicate complex ideas in a clear and concise manner.

Project Management:

• Strong project management skills with the ability to handle multiple projects simultaneously.


• Excellent organizational skills to manage deadlines and deliver high-quality content.


• Ability to work independently and as part of a team.

Adaptability:

• Ability to adapt to changing project requirements and deadlines.


• Flexibility to work in a fast-paced environment and manage multiple tasks.

Education and Experience:

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field.


• 3+ years of proven work experience in content marketing, communications, or a related role.