• Application Deadline:
• Position: Marketer / Social Media Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Description 

• We are seeking a motivated Marketer/Social media specialist to effectively engage with targeted virtual communities and network users.


• Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.


• The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.


• As a representative of our brand, you will actively participate in relevant conversations, gently promoting our products/services while providing support to existing and potential customers.


• Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.

Responsibilities

• Contribute in the implementation of marketing strategies


• Support the manager in overseeing the department’s operations


• Organize and attend marketing activities or events to raise brand awareness


• Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)


• See all ventures through to completion and evaluate their success using various metrics


• Prepare content for the publication of marketing material and oversee distribution


• Conduct market research to identify opportunities for promotion and growth


• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification


• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action


• Set up and optimize company pages within each platform to increase the visibility of company’s social content


• Create editorial calendars and syndication schedules


• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information


• Collaborate with other departments to manage reputation, identify key players and coordinate actions

Requirements and Skills

• Proven working experience in marketing and social media marketing or as a Digital Media Specialist


• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills


• Demonstrable social networking experience and social analytics tools knowledge


• Adequate knowledge and use of design tools, etc


• Knowledge of online marketing and a good understanding of major marketing channels


• Positive attitude, detail and customer-oriented with good multitasking and organizational ability


• Fluency in English