Senior Account Manager at NielsenIQ

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
98394
Job Views
170

Job Description



Job Description



  • The Account Developer is a part of NIQ/GfK’s ‘Consumer and Marketing Insights’ team responsible for East West Africa (EWA) and serves as link to our FMCG clients.

  • The role is to be a trusted adviser to our FMCG customers in the EWA region, matching CMI solutions to the clients’ key business questions.

  • This encompasses business growth targets for existing clients and overall responsibility for driving revenue growth of the assigned FMCG Vertical.

  • Candidates will need to have at least 6-7 years of experience in market research or account management.

  • They will also have strong interpersonal skills and use these to dive deep into the clients’ businesses, truly understanding the challenges and questions.

  • They live and breathe clients and can demonstrate the value of CMI solutions, thus driving engagement and growth in the business.


Responsibilities



  • Lead and develop a defined list of FMCG accounts on behalf of NIQ/GfKs CMI EWA region, i.e. act as the main point of contact and trusted advisor for key clients

  • Conduct regular business reviews with clients and develop & execute strategic account plans

  • Understand client strategies, structures and key business questions to build sustainable client relationships and intimacy

  • Develop new and existing relationships (up to senior level) with customers to achieve sales growth

  • Understand and sell the value of the CMI portfolio

  • Lead contract negotiations both for new sales and renewals, incl. proposal writing, price calculations and pitch presentations

  • Grow the revenue base of your accounts, ensuring targets are met or exceeded

  • Work with CMI customer success teams to meet and exceed client expectations and identify opportunities for upselling and cross-selling.

  • Liaise cross-functionally with other NIQ/GfK brands & teams with a focus on a holistic client centric experience

  • Build and maintain an accurate and reliable pipeline within the CRM tool (Salesforce/MSD) and provide accurate sales forecasts on a regular basis

  • Involve yourself in project set-up and delivery when needed for enforcing/ building a client relation and/or due to capacity shortages within the CMI customer success teams

  • Keep abreast of market research methodologies, clients’ industry trends, and competitor activities


Requirements



  • A bachelor's degree or post graduate qualification

  • Minimum 6-7 years work experience in market research or account management

  • Comprehensive knowledge and understanding of market research methods

  • Experience in sales or consultancy role would be very welcomed but is not necessary

  • Strong client-oriented attitude

  • Ability to build and maintain long-term customer relationships

  • Able to “actively listen” to clients, identify business opportunities and understand how to commercialize them

  • Strong pitch and proposal writing skills

  • Willingness to go the extra mile

  • Passion, energy and drive, enthusiasm to learn and develop

  • Able to work autonomously and establish own priorities and objectives

  • Comfortable working across teams, bringing together people from different areas of the business

  • Highly organized, with strong attention to detail and the ability to manage multiple priorities simultaneously.

  • Software skills/ MS Office, especially PowerPoint


Benefits



  • Flexible working environment

  • Volunteer time off

  • LinkedIn Learning

  • Employee-Assistance-Program (EAP)


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