Develop and execute demand-generation strategies to drive qualified leads and revenue growth.
Collaborate with cross-functional teams to create and optimize marketing campaigns across various channels, including email, social media, and paid advertising.
Analyze and report on campaign performance, identifying areas for improvement and implementing data-driven optimizations.
Manage and optimize lead nurturing programs to increase conversion rates and accelerate the sales cycle.
Conduct market research and competitive analysis to inform demand generation strategies and messaging.
Work closely with sales teams to ensure alignment on lead quality and follow-up processes.
Continuously test and iterate on demand generation tactics to improve results and drive innovation.